A supermarket chain. The company built a commercial center in Mishor Edomim, in the industrial zone of the West Bank settlement Ma'ale Adumim. The company also has a branch in the Gilo neighborhood, an Israeli settlement in occupied East Jerusalem. One of the sub-chains of the company, Yesh Supermarkets, has branches in several West Bank settlements including Modi'in Illit and Ariel.
The company distributes products which are manufactured in West Bank settlements under its own name. For instance, the company sells legumes and rice which are exclusively packed by Maya Foods, in the industrial zone of Mishor Edomim, pickles from Motola Preservs from the settlement of Imanuel, and cleaning products of Plasto Polish (Barkan), which are produced in the industrial zone of Barkan.
In May 2015, the company launched its own line of branded milk among other dairy products (cream, chocolate and cheese). The company's milk is manufactured in the occupied Golan, by Ramat Hagolan Dairies.