A construction and real estate group. Its subsidiary, Kir Had, constructed six housing projects in the Ma'aleh Adumim settlement, and as of 2010 was the major builder of residential construction in Ma'aleh Adumim.
The executive contractor of several projects in Ma'aleh Adumim is another full subsidiary of the group: Mitzpor Adumim. The construction projects are funded by Bank Leumi and Union Bank in accompaniment agreements given to Mitzpor Adumim.
Additionally, the group holds 50% of the shares of Hadkirsh (Givat Zeev), which is in the advanced stages of registering development and building rights on the land of Al Jib village in the West Bank, near the settlement of Givat Ze'ev.
Hadkirsh (Givat Zeev) was registered in Ramallah as a company in the occupied territory in order to bypass the legal limitations of getting the rights for the land. Because an Israeli company cannot legally own a company which is registered in the occupied territory, the shares of Hadkirsh are held by Amos Hadar, the main shareholder of Kir Had, in trusteeship for Kir Had.